Five Essentials of Defending Your Digital Reputation - The Source - WSJ: "My recent Harvard Business Review article, “Reputation Warfare”, described various corporate strategies for countering online assaults. Given the often anonymous, easily accessible and rapidly disbursable nature of these attacks, every one of them has the potential to become a crisis, grabbing headlines and spreading instantaneously to millions across Twitter, YouTube, and other social networks.
How well a company manages such events not only prevents against unwarranted damage to its reputation, but also adds value in its own right. A company that handles itself online says much about its ability to execute in this modern age and helps define how a company is perceived."
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