Monday, June 20, 2011

10 things every start-up leader must do - Leadership

10 things every start-up leader must do - Leadership: "As a global serial entrepreneur, consultant, educator and author, Tom McKaskill admits the road to building a million dollar business is a hard one."

Friday, June 17, 2011

NBN Co approval of $9b Telstra deal goes down to the wire

NBN Co approval of $9b Telstra deal goes down to the wire: "THE board of the government company seeking a $9 billion deal with Telstra may approve the finalised document today, opening the way for Telstra to start the irreversible process of separating its copper network."

Top 5 Foursquare Mistakes Committed By Small Businesses : Technology :: American Express OPEN Forum

Top 5 Foursquare Mistakes Committed By Small Businesses : Technology :: American Express OPEN Forum: "Foursquare is a free platform for merchants to use to engage and incentivize customers, but only if done right. Here's what not to do as you embark on your Foursquare marketing endeavors."

Tuesday, June 14, 2011

Online educational roadshow kicks off | Dynamic Business – Small Business Advice – Forums | Dynamic Business Australia

Online educational roadshow kicks off | Dynamic Business – Small Business Advice – Forums | Dynamic Business Australia: "Rural and regional SMBs are gearing up for the arrival of an educational road show designed to give them the tools and knowledge to achieve success online."

Australian Small Business Shys Away From Online Marketing | NISER

Australian Small Business Shys Away From Online Marketing | NISER: "A solid majority of Australia’s SMEs don’t use email, a web site or any other aspect of the internet, a recent research report has found…staggering!!
Talk about missed opportunities — the report also shows that the average Australian now spends nearly 18 hours a week online. This report studied the habits of an estimated 1.6 million small and medium-sized businesses with 20 less employees.
40% of SMEs shun the internet in all shapes and forms. This is concrete proof that business owners are missing out on the online marketing opportunities.
Small-to-medium sized businesses make up 80% of Australia’s businesses. They’re a group with limited resources for marketing, spending an average of $5,813 on marketing in 2009, the report said.
• Only 34% of those surveyed have a stand-alone website.
• 26% have progressed into online marketing, with a website and movement toward e-commerce and search marketing.
• These businesses spent 37% of the their marketing budget on online tools such as video and Pay Per Click advertising (Google AdWords), with most planning to increase their online marketing this year.
• Businesses that market online are far more likely to track their ROI.
What are you doing to promote your business online?
See John at www.onlinemarketizing.com for more information."

Australian Small Business Shys Away From Online Marketing | NISER

Australian Small Business Shys Away From Online Marketing | NISER: "A solid majority of Australia’s SMEs don’t use email, a web site or any other aspect of the internet, a recent research report has found…staggering!!
Talk about missed opportunities — the report also shows that the average Australian now spends nearly 18 hours a week online. This report studied the habits of an estimated 1.6 million small and medium-sized businesses with 20 less employees.
40% of SMEs shun the internet in all shapes and forms. This is concrete proof that business owners are missing out on the online marketing opportunities.
Small-to-medium sized businesses make up 80% of Australia’s businesses. They’re a group with limited resources for marketing, spending an average of $5,813 on marketing in 2009, the report said.
• Only 34% of those surveyed have a stand-alone website.
• 26% have progressed into online marketing, with a website and movement toward e-commerce and search marketing.
• These businesses spent 37% of the their marketing budget on online tools such as video and Pay Per Click advertising (Google AdWords), with most planning to increase their online marketing this year.
• Businesses that market online are far more likely to track their ROI.
What are you doing to promote your business online?
See John at www.onlinemarketizing.com for more information."