Australia’s top 10 female start-up entrepreneurs - Success stories

Australia’s top 10 female start-up entrepreneurs - Success stories:

'via Blog this'

Gmail - A new era in retail shopping - the digital economy! - willungabiz@gmail.com

A new era for retail in Australia?

• October 19, 2011
• Matt Paish

A research report published this week by PayPal, Forrester Research, Nielsen and the Australian Centre for Retail Studies has claimed that retail in Australia is undergoing “monumental change”.

PayPal’s report, titled “Secure Insight: Changing the Way we Pay”, said online shopping will grow by 12.2 per cent throughout 2012 in Australia. The report forecasts Australians will spend A$37.7 Billion shopping online by 2013, an increase of over a billion dollars since October 2010.

The report also said that despite a strong Australian dollar, domestic retail has continued to account for three quarters (73 per cent) of online consumption in Australia.

PayPal Australia’s Managing Director, Frerk-Malte Feller said, “Consumers are connecting through local, digital, social and mobile channels that add relevance and convenience to their lives. These emerging channels bring huge opportunities for local Australian merchants to compete in the online market and increase engagement with their customers.”

Growing smartphone popularity is changing Australia’s retail environment

The report said that an increase in the number of people using smartphones is disrupting both the traditional and online retail environments.

Mr Feller said, “Smartphones are accelerating the path to purchase by becoming a virtual store in our pockets, enabling consumers and merchants to connect in new ways. In the last year we have seen a wealth of new business models emerge, that are re-defining the point of purchase. For example, QR codes allow traditional media to become a virtual storefront, social media and group buying allow merchants to interact with consumers in new ways and mobile applications are personalising consumers shopping experiences.”

Australian Food News previously reported on the impact of smartphones on online retail in Australia.

'via Blog this'

Sensis e-Business Report Shows Older Consumers Overlooked: Technology - Planning

Sensis e-Business Report Shows Older Consumers Overlooked: Technology - Planning: "Small businesses continue to underestimate the uptake of social media and mobile technologies among consumers, a new report reveals, with older consumers particularly overlooked."

'via Blog this'

SMEs urged to get robust over health and safety - Home based business

SMEs urged to get robust over health and safety - Home based business: "Start-ups have been urged to review their health and safety policies, particularly in relation to home-based workers, ahead of a looming national OH&S regimen next year.

The Federal Government says that national harmonisation of OH&S laws, replacing the various state-based regulations, would result in $2 billion in productivity gains for Australian businesses."

'via Blog this'

10 marketing secrets of the Smart50

10 marketing secrets of the Smart50: "Selling Mark Zuckerberg’s first website, creating a new brand to recruit undergraduates and taking as many speaking engagements as possible are some of the methods this year’s Smart 50 are using to market their businesses. "

'via Blog this'

Five steps to get a sustainable competitive advantage - Blogs

Five steps to get a sustainable competitive advantage - Blogs: "Today’s business environment is very competitive. It’s now a lot easier and cheaper to start-up a business, particularly with technology enabling business to be conducted online and internationally to win customers in foreign markets."

'via Blog this'

Social Media is a Waste of Time | Inc.com

Social Media is a Waste of Time | Inc.com: "If you are like most small businesses, you and your team are stretched thin. If you even have a team. All day long you are servicing customers, delivering products, managing finances and doing whatever it takes to keep your business up and running. The last thing you need is to waste time. But for many small businesses, that’s exactly what they are doing when it comes to marketing with social media."

'via Blog this'

Six Ways To Make It Easier For Customers To Buy From Your Website: Fred Schebesta

Six Ways To Make It Easier For Customers To Buy From Your Website: Fred Schebesta:

'via Blog this'

Six Ways To Make It Easier For Customers To Buy From Your Website: Fred Schebesta

Six Ways To Make It Easier For Customers To Buy From Your Website: Fred Schebesta: "It’s crucial to think of your website as a sales funnel. People hunt down what they want to buy and you need them to flow neatly down into the buying page, then get them to press the buy button."

'via Blog this'

Aggregating the old and rewarding the new at Disruptathon

Aggregating the old and rewarding the new at Disruptathon: "To many of us, social media are a fairly predictable part of our lives. We know which platforms we like and how we like to use them, adding up to pretty smooth sailing with few surprises (except for the perpetual hubbub surrounding Facebook redesigns). But at Tuesday’s Disruptathon Social Media in Washington, D.C., the focus was on movers and shakers of social media who are coming up with innovative ways to “disrupt the status quo,” said event organizer Pete Erickson."

'via Blog this'

MarketingSherpa: Marketing Research Chart: Top barriers to overcoming B2B marketing challenges

MarketingSherpa: Marketing Research Chart: Top barriers to overcoming B2B marketing challenges: "
SUMMARY: Traditional perceptions of Marketing can cripple to success. Organizations traditionally view Sales as the revenue engine. Marketing teams must work more diligently to barter for much-needed investments. "

'via Blog this'

Five essential cloud-based tools for start-ups - Technology

Five essential cloud-based tools for start-ups - Technology: "A couple of years ago, business owners didn’t think about the cloud unless they were flying through one on the way to a major client meeting.

How times have changed. Not only is cloud, or web-based, technology providing start-ups with great entrepreneurial opportunities - from Saasu in accountancy to Dropbox in file sharing – it is also changing the way businesses operate."

'via Blog this'

Edward De Bono says social media makes us lazy and stupid | Information, Gadgets, Mobile Phones News & Reviews | News.com.au

Edward De Bono says social media makes us lazy and stupid | Information, Gadgets, Mobile Phones News & Reviews | News.com.au: "THE world's leading thinker says social networks are making people lazy and stupid."

'via Blog this'