Australian Small Business Shys Away From Online Marketing | NISER

Australian Small Business Shys Away From Online Marketing | NISER: "A solid majority of Australia’s SMEs don’t use email, a web site or any other aspect of the internet, a recent research report has found…staggering!!
Talk about missed opportunities — the report also shows that the average Australian now spends nearly 18 hours a week online. This report studied the habits of an estimated 1.6 million small and medium-sized businesses with 20 less employees.
40% of SMEs shun the internet in all shapes and forms. This is concrete proof that business owners are missing out on the online marketing opportunities.
Small-to-medium sized businesses make up 80% of Australia’s businesses. They’re a group with limited resources for marketing, spending an average of $5,813 on marketing in 2009, the report said.
• Only 34% of those surveyed have a stand-alone website.
• 26% have progressed into online marketing, with a website and movement toward e-commerce and search marketing.
• These businesses spent 37% of the their marketing budget on online tools such as video and Pay Per Click advertising (Google AdWords), with most planning to increase their online marketing this year.
• Businesses that market online are far more likely to track their ROI.
What are you doing to promote your business online?
See John at www.onlinemarketizing.com for more information."